Journal

Wear your newborn in a ring sling like a pro! Mama & Roo's founder and babywearing educator Alexandra gives you her best tips and tricks for wearing your tiny baby...

Thread your ring sling perfectly every time with these tips!

Learn all about our newest highly sought after carrier, the Preschool Onbuhimo

Hear Mama & Roo's Founder talk about our core value of veganism and what that means for our store. Transcript below. Transcript: Hi it’s Alexandra, owner and founder of Mama...

I remember the moment that inspired me to have these water slings created for you. It was the first time we went to the beach with our son. He was almost 1 and...

Hey there, Wow, time is flying already and the year feels like it just started! Of course, I wanted to send you a HAPPY NEW YEAR email, but it's a...

We learned about what "breaking in" is and looks like in part 1. Let's learn how to break in your carrier now! My favorite method for breaking in a wrap...

Babywearing is a wonderful parenting tool to help you enjoy every moment with your baby--even if it's just a trip to the store!   Not sure where to start? First,...

Welcome to the final part in a 4-part series about the most common caregiver types we see at Mama & Roo's! This series is designed to help you figure out...

Hello! Happy Thanksgiving.   Today, I'm thankful for you! And for this wonderful community we have. I'm grateful that you're on my team, and that we're all on the team of...

Welcome to the third in a 4-part series about the most common caregiver types we see at Mama & Roo's! This series is designed to help you figure out where...

Welcome to the second in a 4-part series about the most common caregiver types we see at Mama & Roo's! This series is designed to help you figure out where...

Welcome to the first in a 4-part series about the most common caregiver types we see at Mama & Roo's! This series is designed to help you figure out where...

Our Mystery Box is back, for a *SUPER LIMITED TIME* ! Tap here to shop! Each box contains at least 1 baby carrier plus extra goodies at random. High quality...

  Model looking lovingly at her baby in a front carry in a Lenny Upgrade soft structured carrier, print Cobalt.   The biggest selling point of the Lenny Upgrade carrier...

Did you know we have over 100 prints and colors??? We're clearing out over 30 spring and summer fabrics and colors to make room for several exciting projects to serve...

Over the years, I've worked with a LOT of parents of young kids, and I've heard a lot of stories. When it comes to babywearing, I've found that there's a...

  Mother carries toddler in front carry in Lenny Upgrade Lotus Natural linen SSC, a carrier that's part of the BOGO sale closing tonight.   Happy Sunday! This is a...

  Rainbow Baby long woven wrap - a wrap created in honor of pregnancy and child loss   We lost our first pregnancy very early. I remember seeing a very faint...

Motherhood is hard. And so is business. When I reflect on Mama & Roo's early days, the word that comes to mind is "sacrifice." I imagined this business during pump...

Join babywearing educator and Mama & Roo's founder Alexandra to learn the ABCs of wearing your baby safely in a baby wrap or carrier. Learn tips and tricks for the...

I *love* a carry that lets you go about your day and sit in a CHAIR. lol! I don't know about you, but knots on my back while wrapping are...

Happy Labor Day! Wishing you a pleasant holiday with your loved ones today as we celebrate the many workers and unions in the US that have fought hard for the...

Long woven wraps are convenient, comforting, and cozy. They make life with your new little one easier and are a joy to use! Hang out with babywearing educator and owner...

Learn about our newest brand and first handwoven brand, Girasol! Girasol wraps, ring slings, and wrap conversion carriers are ethically handwoven in the mountains of Guatemala. *Please forgive my terrible...

Enjoy as we show off our latest arrival, Promenade, and chat about fabric types, the best carriers for different body types, and, of course, your favorites colors and styles! Check...

Check our our video here - full tutorial instructions below! Learn how to use an onbuhimo and why this is better and safer than forward facing. Take a look at...

A nice quick long woven wrap demo for Front Wrap Cross Carry, the typical first carry to learn with your new wrap. Enjoy! Time (with Skull) Front Wrap Cross Carry...

What is a meh dai? How do you use it? Troubleshooting? Who might like one? Join me in the video below and learn all about these wonderful carriers! The meh...

We're doing it again - our Mystery Box is here!  This is an amazing deal on some stunningly beautiful carriers. These *WILL* sell out - grab yours while they last!...

A Pond Finish is a perfect finish for new wrappers to feel and look amazing! An easy first fancy finish, it builds on what you know in a typical front...