Learn & Connect
The Journal
Tips & support from babywearing educators (& moms!)
Journal
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3 Ways to Tie a Waist-less Tied Tibetan Finish in a Meh Dai - Fancy Finish Back Carry
One of our "founder favorites," a wrap strap meh dai offers the unique ability to do fully waist-less carries. Today, we're going to talk about how to do 3 variations...
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How to Wear Your Newborn in a Ring Sling
Wear your newborn in a ring sling like a pro! Mama & Roo's founder and babywearing educator Alexandra gives you her best tips and tricks for wearing your tiny baby...
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How to: Thread and Tighten a Ring Sling
Thread your ring sling perfectly every time with these tips!
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The Test! Preschool Onbuhimo
Learn all about our newest highly sought after carrier, the Preschool Onbuhimo
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Our core values
Hear Mama & Roo's Founder talk about our core value of veganism and what that means for our store. Transcript below. Transcript: Hi it’s Alexandra, owner and founder of Mama...
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Summer memories & water slings
I remember the moment that inspired me to have these water slings created for you. It was the first time we went to the beach with our son. He was almost 1 and...
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My Thank You...
Hey there, Wow, time is flying already and the year feels like it just started! Of course, I wanted to send you a HAPPY NEW YEAR email, but it's a...
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All about Wraps & Slings
When you think of a cozy baby in a carrier, many of us picture a super soft wrap or sling. Let's learn a little about the different types of wraps...
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All the ways we babywear: Indoor fun!
Picture this: It's 2am. Your 2 week old baby has woken up again. You feed and change your cutie, but they just aren't ready to close those eyes. How do...
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Breaking in Your New Carrier - Part 2
We learned about what "breaking in" is and looks like in part 1. Let's learn how to break in your carrier now! My favorite method for breaking in a wrap...
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Start here
Babywearing is a wonderful parenting tool to help you enjoy every moment with your baby--even if it's just a trip to the store! Not sure where to start? First,...
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Breaking in Your New Carrier - Part 1
Hear what's going on with our store! Plus Unboxing: 100% linen ring sling -How are woven wraps and carriers made -What is breaking in -What does linen...
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Mama & Roo's Caregivers Part 4: The Parent with Physical Limitations
Welcome to the final part in a 4-part series about the most common caregiver types we see at Mama & Roo's! This series is designed to help you figure out...
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Not sure what to choose? Here are our Founder's picks!
I remember shopping when I was first looking for a baby carrier and thinking, this is a lot to choose from! How do I know I'll like it? Sometimes, it's...
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Thank you - Thanksgiving Letter
Hello! Happy Thanksgiving. Today, I'm thankful for you! And for this wonderful community we have. I'm grateful that you're on my team, and that we're all on the team of...
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Mama & Roo's Caregivers Part 3: The Experienced Parent (Currently Pregnant)
Welcome to the third in a 4-part series about the most common caregiver types we see at Mama & Roo's! This series is designed to help you figure out where...
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Mama & Roo's Caregivers Part 2: The Experienced Parent (not pregnant)
Welcome to the second in a 4-part series about the most common caregiver types we see at Mama & Roo's! This series is designed to help you figure out where...
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Mama & Roo's Caregivers Part 1: The First Time Parent
Welcome to the first in a 4-part series about the most common caregiver types we see at Mama & Roo's! This series is designed to help you figure out where...
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Mystery Boxes are Back!
Our Mystery Box is back, for a *SUPER LIMITED TIME* ! Tap here to shop! Each box contains at least 1 baby carrier plus extra goodies at random. High quality...
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How to Adjust Sizing for the Lenny Upgrade
Model looking lovingly at her baby in a front carry in a Lenny Upgrade soft structured carrier, print Cobalt. The biggest selling point of the Lenny Upgrade carrier...
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30+ prints and styles discontinued in Clearance!
Did you know we have over 100 prints and colors??? We're clearing out over 30 spring and summer fabrics and colors to make room for several exciting projects to serve...
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The #1 Myth about Babywearing
Over the years, I've worked with a LOT of parents of young kids, and I've heard a lot of stories. When it comes to babywearing, I've found that there's a...
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BOGO Closing! Not sure what to get? Tips inside!
Mother carries toddler in front carry in Lenny Upgrade Lotus Natural linen SSC, a carrier that's part of the BOGO sale closing tonight. Happy Sunday! This is a...
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In honor of Infant and Pregnancy Loss Remembrance Day - a personal story
Rainbow Baby long woven wrap - a wrap created in honor of pregnancy and child loss We lost our first pregnancy very early. I remember seeing a very faint...
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What is worth sacrificing for? - Our Origin Story
Motherhood is hard. And so is business. When I reflect on Mama & Roo's early days, the word that comes to mind is "sacrifice." I imagined this business during pump...
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How to: ABCs of babywearing safety
Join babywearing educator and Mama & Roo's founder Alexandra to learn the ABCs of wearing your baby safely in a baby wrap or carrier. Learn tips and tricks for the...
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Robin's Hip Carry - An easy, "poppable" carrier with no back knot!
I *love* a carry that lets you go about your day and sit in a CHAIR. lol! I don't know about you, but knots on my back while wrapping are...
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Labor Day Thank You
Happy Labor Day! Wishing you a pleasant holiday with your loved ones today as we celebrate the many workers and unions in the US that have fought hard for the...
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Baby Wrap Basics
Long woven wraps are convenient, comforting, and cozy. They make life with your new little one easier and are a joy to use! Hang out with babywearing educator and owner...
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Unboxing: Girasol
Learn about our newest brand and first handwoven brand, Girasol! Girasol wraps, ring slings, and wrap conversion carriers are ethically handwoven in the mountains of Guatemala. *Please forgive my terrible...
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Unboxing: Promenade, preschool carriers, onbuhimos, and more!
Enjoy as we show off our latest arrival, Promenade, and chat about fabric types, the best carriers for different body types, and, of course, your favorites colors and styles! Check...
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How to use an Onbuhimo - Quick Onbuhimo Tutorial, Fan Favorites, and Why you Shouldn't Forward Face
Check our our video here - full tutorial instructions below! Learn how to use an onbuhimo and why this is better and safer than forward facing. Take a look at...
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How to: Front Wrap Cross Carry with Single Ring Finish
3 topics today! 1- Our Earth Day / Mother's Day / My Birthday sale is starting SOON - if you want early access, sign up for our email list here:...
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Front Wrap Cross Carry - Quick First Wrap Tutorial
A nice quick long woven wrap demo for Front Wrap Cross Carry, the typical first carry to learn with your new wrap. Enjoy! Time (with Skull) Front Wrap Cross Carry...
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All About the Half Buckle Meh Dai
What is a meh dai? How do you use it? Troubleshooting? Who might like one? Join me in the video below and learn all about these wonderful carriers! The meh...
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Mystery Boxes! Just in Time for Mother's Day
We're doing it again - our Mystery Box is here! This is an amazing deal on some stunningly beautiful carriers. These *WILL* sell out - grab yours while they last!...