Journal

  Model looking lovingly at her baby in a front carry in a Lenny Upgrade soft structured carrier, print Cobalt.   The biggest selling point of the Lenny Upgrade carrier...

Did you know we have over 100 prints and colors??? We're clearing out over 30 spring and summer fabrics and colors to make room for several exciting projects to serve...

Over the years, I've worked with a LOT of parents of young kids, and I've heard a lot of stories. When it comes to babywearing, I've found that there's a...

  Mother carries toddler in front carry in Lenny Upgrade Lotus Natural linen SSC, a carrier that's part of the BOGO sale closing tonight.   Happy Sunday! This is a...

  Rainbow Baby long woven wrap - a wrap created in honor of pregnancy and child loss   We lost our first pregnancy very early. I remember seeing a very faint...

Motherhood is hard. And so is business. When I reflect on Mama & Roo's early days, the word that comes to mind is "sacrifice." I imagined this business during pump...

Join babywearing educator and Mama & Roo's founder Alexandra to learn the ABCs of wearing your baby safely in a baby wrap or carrier. Learn tips and tricks for the...

I *love* a carry that lets you go about your day and sit in a CHAIR. lol! I don't know about you, but knots on my back while wrapping are...

Happy Labor Day! Wishing you a pleasant holiday with your loved ones today as we celebrate the many workers and unions in the US that have fought hard for the...

Long woven wraps are convenient, comforting, and cozy. They make life with your new little one easier and are a joy to use! Hang out with babywearing educator and owner...

Learn about our newest brand and first handwoven brand, Girasol! Girasol wraps, ring slings, and wrap conversion carriers are ethically handwoven in the mountains of Guatemala. *Please forgive my terrible...

Enjoy as we show off our latest arrival, Promenade, and chat about fabric types, the best carriers for different body types, and, of course, your favorites colors and styles! Check...

Check our our video here - full tutorial instructions below! Learn how to use an onbuhimo and why this is better and safer than forward facing. Take a look at...

A nice quick long woven wrap demo for Front Wrap Cross Carry, the typical first carry to learn with your new wrap. Enjoy! Time (with Skull) Front Wrap Cross Carry...

What is a meh dai? How do you use it? Troubleshooting? Who might like one? Join me in the video below and learn all about these wonderful carriers! The meh...

We're doing it again - our Mystery Box is here!  This is an amazing deal on some stunningly beautiful carriers. These *WILL* sell out - grab yours while they last!...

A Pond Finish is a perfect finish for new wrappers to feel and look amazing! An easy first fancy finish, it builds on what you know in a typical front...

Announcing a preschool-sized half buckle meh dai on its way from Lenny Lamb! Lenny Hybrid - Toddler size, tester in Rainbow Lace Silver Scroll down for video! We've been asked...

Fold a long woven wrap with me!   Instructions below =)    Demonstrating with a size 6 long woven wrap from Lenny Lamb in print Rainbow Lotus. First, find the...

Unboxing: Limited Edition Jurassic Park - Evolution, Rainbow Lotus, Herbarium Roundhay Garden, Time (with skull) Tutorials:  Lenny Upgrade using Time with Skull and a 3-4 month weighted demo doll. Compare...

Onbuhimos are very popular carriers right now, for good reason! They allow your baby to see the world from nice and high, they are nice and light and roll up...

    From newborn to toddlerhood and beyond. More than a tool. A journey. A relationship. Growing into your role as a new mom, a new dad, a new family....

How to Choose a Baby Carrier: A quick guide to different types of baby carriers. Let’s do a quick rundown of styles and their pros and cons. For more details,...

3 Reasons to Love an Onbuhimo -Light & compact – Onbuhimos roll up nicely. With a single panel (plus a little fabric folded between you) and baby up nice and...

We've got a new kid on the block... Bijou Wear! Bijou wraps are stunningly beautiful, woven with environmentally friendly unique fabric blends that are soft and strong. Crafted in the...

Ah... the long woven wrap. The perfect carrier for maximum versatility, coziness, and longevity, perfect for use from the first day of life all the way through preschool-hood and beyond!...

Ahhh, summer days are here in full swing again in the States, and what's on the mind of every babywearing parent: How do I stay cool in this heat???  ...

A model with demo doll wears the Lenny Lamb Lenny Hybrid half buckle meh dai baby carrier in print Emerald.  Imagining yourself wrapped up with your little one in...

What to do if basic supplies are unavailable? Read on for tips and tricks to help get through any hurdles you may be experiencing.   Every parent should know what...

***Update: Video below!***   Did you catch the news? We are testing Lenny Lamb's newest carrier, the Preschooler!  Designed for ages 1-5, ***now to 6!*** this beautiful, soft carrier has been so...

All about: Long Woven Wraps Part 1: What is a long woven wrap and who might like one?  Image of the tails of a long woven wrap baby carrier by...