

Learn & Connect
The Journal
Tips & support from babywearing educators (& moms!)
Journal
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Satisfaction Guaranteed - We've made returns a whole lot easier!
Returning a carrier is even easier with our new returns portal! Hang onto the packaging when your carrier arrives. Try it out! Let us know if you need help. If...
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Which SSC baby backpack carrier is right for me?
Soft structured carriers (SSCs), or baby backpacks, are some of the most common carriers you'll see. But what's the difference between them? How do you choose the right backpack carrier...
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Lenny Upgrade Demo!
Watch and learn about the fully adjustable Lenny Upgrade soft structured carrier.
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What are Wrap Conversions?
Wrap conversion baby carriers are something special. But why? What are wrap conversions? And what makes them so great? Wrap conversions start out as long woven baby wraps. That...
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How to breastfeed while baby wearing
Breastfeeding is a whole other world! You've just met your new baby, and now you've got more skills to learn. Maybe nursing comes easily to you and your baby. Or,...
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How to: Suck Pads and Reach Straps for Your Baby Carrier
A mother wears her child in a baby backpack carrier in design Airglow with matching Airglow suck pads. Join Mama & Roo's babywearing educator and customer service rep Jessi...
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Best Baby Carriers for Dads
Is your hubby always "borrowing" your carrier? Does your partner love holding and loving on your little one? Let's find him his perfect match! We've rounded up our 5 favorite...
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FAQ: Are your carriers plus size friendly?
Customers will often ask us if a particular carrier is plus-size friendly. And the answer is: Yes! What's the best carrier for plus size parents? Whichever carrier is right for...
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How to Adjust Your Preschool SSC
Get the perfect fit in your Preschool soft structured baby backpack carrier with tips from Mama & Roo's founder and babywearing educator Alexandra! Get step by step instuctions below. ...
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Babywearing how-to: Torso Carry in a Half Buckle Meh Dai Baby Carrier
In this quick video, babywearing educator and Mama & Roo's founder Alexandra shows how to get baby on your back in a torso carry in a half buckle meh dai...
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Ring Sling Quick Tip: Flip your sling!
Customers often ask about the colors and tags on our ring slings. Watch an easy way to flip your sling's colors. One of the many benefits of our jaquard...
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All about: Wearing your Newborn
I wore my son in a carrier for the first time when he was 7 days old. My husband had his first RCIA meeting, and I was his sponsor. When...
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All about: Wearing your big kid
As our children get older, we never know when the "lasts" will be. We often miss them in the moment. That's just part of parenting =). Customer photo - Preschool...
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Winter Babywearing Fun!
Let's have some fun this winter and babywear! Tap the image below for a printable version =). Activity Descriptions: Babywearing while... -On a hike: Bundle up and explore!...
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Fall preorders are live! Closes 9/20
From now until end of day tomorrow, Tuesday, 9/20, find your choice of high quality, comfortable babywearing apparel and accessories for the season at mama-roo.com/collections/preorder. Watch below to chat new...
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Let's Talk Fiber! Quality, weaves, and more
Love looking at wraps, but have no idea why some colors are more expensive than other? What difference does a weave make? Is one fabric better than another for xyz...
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How to Keep Warm While Babywearing
Winter weather will be here before you know it. But the mercury dropping doesn't mean we can't babywear! Here are our best tips and tricks for staying comfortable and...
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Roo's VIP Club is Live! 7 reasons to join
So many great reasons to join the club... Sign up here by July 31st and get a *free* gift of your choosing from a special collection! Why join...
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You're the hero in your family's story
To quote a book I've been reading my son on repeat, "I don't think hero is too strong a word, do you?" - Chez Bob by Bob Shea* Sometimes,...
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How to Stay Cool While Babywearing
The “dog days of summer” are fast approaching! One of the top questions we hear this time of year is, “What’s the best carrier for babywearing in the heat?” ...
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New Beginnings: A Giving Story
Some experiences change you in ways you can’t take back. Baby wrapped in Jurassic Park New Era long woven wrap I remember sitting in my son’s nursery (which...
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3 Ways to Get Baby on Your Back in a Long Woven Wrap
One of the most common questions we get asked is, "How do I carry my baby on my back?" Mama & Roo's Founder Alexandra demonstrates a crossed arm method to...
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How to: Hip Carry in a Half Buckle Meh Dai
Hip carries are perfect for little ones who want to see the world but also crave a little extra coziness. It's a great way to mix up your carrying styles...
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Flash BOGO Moving Sale Ends Tonight!
Flash BOGO Moving Sale Ends Today - Bittersweet as we say goodbye to this space, but excited for the future! Let's make it easy on John and put less stuff...
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Shortie Wrap Carries: No Sew Ring Sling / Convert your Wrap to a Ring Sling
Learn how to turn your long woven wrap into a no-sew ring sling! All you need is a short wrap and a pair of sling rings for a No-Sew...
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How to Front Wrap Cross Carry (FWCC) in a long woven wrap: The first carry you should learn
Front Wrap Cross Carry in Ombre Teal herringbone wrap. Text reads, "Front Wrap Cross Carry: Your First Base Carry" Join Mama & Roo's founder & babywearing educator in learning...
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Summer Babywearing How to: Torso Back Carry
Let's talk torso back carries! Today I’m going to show you how to do a super-fast, simple torso carry on your back with a base -2 wrap. Screenshot of...
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Summer Babywearing How To: Front Torso Carry with Base -2 Long Woven Wrap
Summer is on its way, and with it lots of creative ways to stay cool! Watch below to learn the Front Torso Carry with variations, including Pond Finish, so you...
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Mother's Day Free Gifts End Tomorrow!
Happy Mother's Day to all you wonderful caregivers! We made a spur-of-the-moment decision to put together a special gift offer just for you! For the first 50 orders Friday through...
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How to Modify a Meh Dai for a Newborn
Wrap strap meh dais are amazingly flexible carriers, but sometimes they are just a little too big for our baby. For those comfortable with simple modifications, you may be able...
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3 Ways to Tie a Waist-less Tied Tibetan Finish in a Meh Dai - Fancy Finish Back Carry
One of our "founder favorites," a wrap strap meh dai offers the unique ability to do fully waist-less carries. Today, we're going to talk about how to do 3 variations...
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How to Wear Your Newborn in a Ring Sling
Wear your newborn in a ring sling like a pro! Mama & Roo's founder and babywearing educator Alexandra gives you her best tips and tricks for wearing your tiny baby...
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How to: Thread and Tighten a Ring Sling
Thread your ring sling perfectly every time with these tips!
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The Test! Preschool Onbuhimo
Learn all about our newest highly sought after carrier, the Preschool Onbuhimo
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Our core values
Hear Mama & Roo's Founder talk about our core value of veganism and what that means for our store. Transcript below. Transcript: Hi it’s Alexandra, owner and founder of Mama...
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Summer memories & water slings
I remember the moment that inspired me to have these water slings created for you. It was the first time we went to the beach with our son. He was almost 1 and...