Welcome, Summer!
Perfect for the season - when they're gone, they're gone!
Get the most out of Every Moment with your baby
...even if it's just a trip to the store!
Hi, I'm Alexandra, and I started Mama & Roo's as a way to
support families (like yours!) to have joyful experiences in the early years as parents.
Best selling styles
From the Journal
Learn from babywearing experts (and moms!)

What is GSM? Why weight is only one piece of the babywearing puzzle
At Mama & Roo's, we often have customers contact us concerned about choosing a "lightweight" baby carrier. And it's understandable - we're based in the US, and a LOT of...

The Onbuhimo Pro is here! How to size, adjust, and use the Onbuhimo PRO
How to use and adjust a LennyLamb Onbuhimo PRO in standard or toddler size (check back tomorrow for an update on the Preschool version!)Always keep a hand on baby as...

Quick tip: How to be more comfortable when babywearing
Hey there! I was reminded of something really important, and I wanted to share it with you! Hear my reflections in the short video below, and read more about...

Updates - Tariffs, Product Updates to Come
You may have heard in the news about something called "tariffs," and I wanted to take a minute to talk about what that means, and how it will affect us...

Getting a good seat in your baby carrier - Quick Tip
Sometimes it's easier to show than tell! Watch Mama & Roo's babywearing educator Amanda adjust her baby in the seat of her LennyLight. Notice how she: -Holds the waistband...

How to Use and Adjust the LennyHip Baby Carrier
Learn about the new LennyHip and LennyTwin carriers and how to get a great fit!

How to Stay Cool While Babywearing
The “dog days of summer” are fast approaching! One of the top questions we hear this time of year is, “What’s the best carrier for babywearing in the heat?” ...

All about: Wearing your Newborn
I wore my son in a carrier for the first time when he was 7 days old. My husband had his first RCIA meeting, and I was his sponsor. When...

All about: Wearing your big kid
As our children get older, we never know when the "lasts" will be. We often miss them in the moment. That's just part of parenting =). Customer photo - Preschool...

Tandem Babywearing (Twins, Multiples, Infant and Toddler)
Tandem babywearing is double the fun! Carrying twins or children close in age can be a great tool. The first question we get asked a lot is, can I carry...

Satisfaction Guaranteed - We've made returns a whole lot easier!
Returning a carrier is even easier with our new returns portal! Hang onto the packaging when your carrier arrives. Try it out! Let us know if you need help. If...

What are Wrap Conversions?
Wrap conversion baby carriers are something special. But why? What are wrap conversions? And what makes them so great? Wrap conversions start out as long woven baby wraps. That...