Baby carriers & wraps

Ethically Made, Joyfully Carried.

Not sure which carrier is right for you?

Infinity - golden hour fabric close up photo
Infinity - golden hour fabric close up photo

The Holidays are Coming...

Last chance ship dates are coming up - don't wait!

Get the most out of Every Moment with your baby

...even if it's just a trip to the store!

Hi, I'm Alexandra, and I started Mama & Roo's as a way to
support families (like yours!) to have joyful experiences in the early years as parents.

From the Journal

Learn from babywearing experts (and moms!)

"Why Mama & Roo's?" includes a teaser photo of a child being back carrier in Hexaflowers- Mirror, which will be available in Mama & Roo's fall collection soon. Background is of Mama & Roo's exclusive design, "Miracle Constellations"

Why Mama & Roo's?

A short list of reasons to love Mama & Roo's Babywearing Baby Carriers! What makes us so special? Here are just a few ways... Others: To get help with your...

Read more
Mother wearing her child in a limited edition Birdy - White Noise long woven wrap, available at Mama & Roo's. Text reads, "Tariffs and more - Updates on Mama & Roo's in the Journal!"

Updates Aug 28 - Tariffs, Fall, and More

It's all anyone's talking about... 💫 Tariffs! 💫 Watch the video above as we talk through tariff updates, fall plans, and more at Mama & Roo's   Okay, maybe it's...

Read more
A mother wears her child in a long woven wrap in design Jurassic Park - New Era, a 310gsm jacquard weave available at Mama & Roo's

What is GSM? Why weight is only one piece of the babywearing puzzle

At Mama & Roo's, we often have customers contact us concerned about choosing a "lightweight" baby carrier. And it's understandable - we're based in the US, and a LOT of...

Read more
Babywearing cover

How to Keep Warm While Babywearing

Winter weather will be here before you know it. But the mercury dropping doesn't mean we can't babywear!   Here are our best tips and tricks for staying comfortable and...

Read more
Mother carries her child in a wrap conversion combination meh dai baby carrier

What are Wrap Conversions?

Wrap conversion baby carriers are something special. But why? What are wrap conversions? And what makes them so great?   Wrap conversions start out as long woven baby wraps. That...

Read more
The Onbuhimo Pro is here! How to size, adjust, and use the Onbuhimo PRO

The Onbuhimo Pro is here! How to size, adjust, and use the Onbuhimo PRO

How to use and adjust a LennyLamb Onbuhimo PRO in standard or toddler size (check back tomorrow for an update on the Preschool version!)Always keep a hand on baby as...

Read more
Mama & Roo's founder smiles in a screenshot of the latest Quick Tip video on how to be more comfortable while babywearing. She is wearing her baby on her back in a wrap strap meh dai, available at mama-roo.com. Text reads, "Quick tip: Keep going!"

Quick tip: How to be more comfortable when babywearing

Hey there! I was reminded of something really important, and I wanted to share it with you!   Hear my reflections in the short video below, and read more about...

Read more
A mother adjusts her child's position in soft structured baby backpack carrier the LennyLight in design Peanut Butter, available at Mama & Roo's. Text reads, "Getting a Good Seat in your carrier - Quick Tip!"

Getting a good seat in your baby carrier - Quick Tip

Sometimes it's easier to show than tell! Watch Mama & Roo's babywearing educator Amanda adjust her baby in the seat of her LennyLight.   Notice how she: -Holds the waistband...

Read more
Mama & Roo's customer wearing her newborn in a Lenny Hybrid in print Peacock's Tail Provance

All about: Wearing your Newborn

I wore my son in a carrier for the first time when he was 7 days old. My husband had his first RCIA meeting, and I was his sponsor. When...

Read more
Customer photo - Dad smiles carrying child on back in Preschool SSC Jurassic Park New Era. Text reads, "All About: Wearing Your Big Kid"

All about: Wearing your big kid

As our children get older, we never know when the "lasts" will be. We often miss them in the moment. That's just part of parenting =). Customer photo - Preschool...

Read more
Mother carrying two children, one on her back and one on her front, with Lenny Light soft structured baby backpack carriers (SSCs) available at mama-roo.com. Text reads, "Tandem Babywearing Tips!"

Tandem Babywearing (Twins, Multiples, Infant and Toddler)

Tandem babywearing is double the fun! Carrying twins or children close in age can be a great tool.  The first question we get asked a lot is, can I carry...

Read more
Model wearing baby in Lenny Light SSC in design Jurassic Park New Era, available at Mama & Roo's. Mama & Roo's logo. Text reads, "Try us risk-free! Satisfaction guaranteed"

Satisfaction Guaranteed - We've made returns a whole lot easier!

Returning a carrier is even easier with our new returns portal! Hang onto the packaging when your carrier arrives. Try it out! Let us know if you need help. If...

Read more